Information Architecture Paper

Create at least two "End-User Scenarios."
This is the type of marketing report that you might have to present to a real-life client.

First- Review your site goals and your user profile. Create a character who might visit your website. Give the character a name and attributes such as age, gender, location, etc.

Place the character in a situation where he or she is accessing your web site. Write at least two paragraphs describing the user's surroundings and the user's experience with the site.


Second- Based on your site goals and end user scenarios, start an outline listing at least five categories, and several subcategories in hierarchical order. Break the subcategories into subcategories when necessary.

Finally- Create a flowchart based on your outline, taking into consideration your end user scenarios. The square on top should be your home page. Draw five squares in a horizontal row below your home page. These should represent you major sections, based on your site goals. Draw lines from each main category to your home page to connect them. Draw the subcategories below each main category.

Be prepared to present your marketing reports on Thursday and Friday, Oct. 18-19.
See pages 55-58 in your textbook for examples.